Blog: Client Servicing

GET THROUGH THE HOLIDAYS WITH SOME FRM (Family Relationship Marketing) TIPS

05/12/14Client Servicing
GET THROUGH THE HOLIDAYS WITH SOME FRM (Family Relationship Marketing) TIPS

  1.The “Constructive” Criticizer Attitude- “When I was in your situation, I knew exactly what I had to do.” Challenge – Gives you unsolicited advice about everything from raising your kids to raising your hemline.  Key message – “Don’t worry about me—I’m fine! 2.The Slacker Attitude – “Yup, just a sec…I’ll be riiiight in.” Challenge […]

Strengthening the agency-marketer relationship

26/01/14Client Servicing
Strengthening the agency-marketer relationship

Why client servicing staff should add value, show respect and be leaders every step of the way. What does it take to keep a marketer-agency relationship moving smoothly? What kind of reflexes should agency clients servicing staff develop? How does an agency bring the client relationship back on track after an incident has rendered the […]

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