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GET THROUGH THE HOLIDAYS WITH SOME FRM (Family Relationship Marketing) TIPS
05/12/14Client Servicing
1.The “Constructive” Criticizer Attitude- “When I was in your situation, I knew exactly what I had to do.” Challenge – Gives you unsolicited advice about everything from raising your kids to raising your hemline. Key message – “Don’t worry about me—I’m fine! 2.The Slacker Attitude – “Yup, just a sec…I’ll be riiiight in.” Challenge […]
REVAMPING YOUR FUNDRAISING ANNUAL GIVING PROGRAM
10/03/14Fundraising
One way of identifying opportunities in your organization’s fundraising annual giving program, is by conducting an analysis of donors giving trends to highlight opportunities which can then be applied into concrete annual giving strategies. Depending on the resources at your disposal, an analysis may be conducted in-house with the help of a database programmer or using […]
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